Link building is the best way to make sure that your search engine optimization efforts is a success. The Internet gets a lot of new websites added to it each day that is why you need to keep up your site’s relevance with the use of high value back links. There are plenty of mistakes that you can avoid if you simply follow these tips on link building.

A professional and expert on search engine optimization can help you to create a link building strategy that will maximize your site’s SEO potential. There are also ways that you can work on your Google Page Rank yourself. All inbound links that are placed on the Internet are potential entries to lead traffic to your site. People used to exchange their links with one another but this is starting to get phased out because one-sided links work better for search engines. Read on to find out more about how you can maximize link building for your website.

Links from Non Commercial Websites

The ranks of websites are boosted a lot if they contain links that come from websites that are non-commercial. These are the sites that have domains such as .org, .edu, and others. Your site’s page rank will really improve if you are able to get a link from any of these.

Links from Sharing High Quality Articles

You can also make use of links coming from articles that have been passed to article directories. These directories are free-of-charge but you do need to make sure that your articles are of good quality. A lot of them will require that you follow some writing guidelines. This strictness on quality actually helps you because you can ensure that only good-quality content can be found on your site and you will also keep spammers away. The links can be placed in the author information field or within the article itself.

Links from High PR/Traffic Websites

Take advantage of the popularity of some websites and place links there. This can be hard but very possible. You need to have the gift of being able to network with other people. It helps a lot if you are able to secure links from sites such as Wikipedia or Yahoo.

Links from Same Niche

Keep the relevance of your links. Both inbound links and outbound links should have a high relevance to the site that they are leading to. Make sure that it caters to the same niche that your website does.

Links from LinkBaits

Make sure that your link baits are interesting. These link baits are articles that are interesting enough for people to want to share them with their friends. The more people talk about your content, the better your link building efforts will be.

In designing a website, following disciplines can be used: animation, authoring, communication design, corporate identity, graphic design, human-computer interaction, architecture, interaction, photography, search engine optimization and typography.  Technologies like Markup languages (XHTML and XML), Style sheet languages (such as CSS and XSL), Client-side scripting (such as JavaScript and VBScript), Server-side scripting (such as PHP and ASP), Database technologies (such as MySQL) can be utilized. Website is made up of web pages; these may contain information about a particular subject etc. The website may be static or dynamic, allowing interaction. While designing a website, it is important to keep the content, usability, appearance and visibility in mind.

With increased competition online, it’s important to design as attractive websites as possible; one way to do this is to utilize the flash technology. Using flash makes a website more professional looking and user friendly, it presents plain textual information in a much easy format with the help of easy navigation and imagery.Flash is also adaptable to other technologies, making it more popular, it can work well with various platforms like Adobe Illustrator, Adobe Photoshop, Punch Software AS4000, CorelDraw, Freehand, and PageMaker etc. Flash enabled videos, flash intros, flash advertisements and flash logo can definitely make the website more attractive. All these features help in increased traffic flow to the website.

With the increasing usage of internet mobile phones, it has become important for website designers to create websites that are easily loadable on mobile phones, look as attractive as they do on PC’s and also function well.

While designing a website it is also important to design it in a manner that increases Search Engine optimization. For this it is important to implement an internal linking strategy that enhances the way spiders crawl the website and increase the Google page rank. Spiders work from top left to bottom right, and if tables are present they start from the top left table, scan its contents and move on to the next table so on and so forth. In case the website is designed using tables and not CSS, and a left hand navigation table is present followed by a table containing the main content of the website, the spider will read the top table and then skip the rest moving away from the home page. It will not come back until hitting the home page link. To rectify this, the navigation table should be either placed left to the content or an empty table should be placed on the top left, followed by the content table and then a left aligned navigation table. This way the full benefit of the key word could be utilized. (Nisbet 2008)

Some of the latest trends identified by Smashing Magazine for 2009 include:

Using PNG transparency to make the background stand out more, thus making the site more attractive. This can also be used to place emphasis on a headline or an important announcement.

Second Generation of Pop-ups, modal boxes (dialog windows) provide a user-friendly alternative to classic JavaScript windows and support users by focusing their attention on the most important area of the website. These are triggered by some user action like logging in and appear on top of the main content.

With more people having access to broad band internet, loading of heavy material has become somewhat a non-issue, exploiting this opportunity the designers are using media blocks (for videos and screencasts). With this method the users can understand the material more easily and quickly.

Reference List

Dare, D., (n.d.). Introduction to website design. Retrieved August 23, 2009 from http://www.goarticles.com/cgi-bin/showa.cgi?C=1811228

Hidden Brains. (n.d.). Flash – A Value Addition Technology for Website Designing. Retrieved August 23, 2009 from http://www.hiddenbrains.com/article-flash-a-value-addition-technology-for-website-designing.html

Synavpse(2009). Web Development and Flash: For the Right Blend. Retrieved August 23, 2009 from http://www.articlesbase.com/web-design-articles/web-development-and-flash-for-the-right-blend-1149894.html

Nisbet,P.,.(2008). Advanced SEO Techniques: Website Design, Internal Page Rank and Nofollow. Retrieved August 23, 2009 from http://www.qsoftvietnam.com/links/website-promotion/seo-techniques-website-design-pagerank-nofollow/

Smashing Editorial. (2009).Web Design Trends for 2009. Retrieved August 23, 2009 http://www.smashingmagazine.com/2009/01/14/web-design-trends-for-2009/